Event at the Musée des Arts Forains

Atawa participated in organizing an event at the Musée des Arts Forains: the France Digital Day 2023. The 11th edition of this event dedicated to startups took place on September 20, 2023, in an original location and gathered more than 5,000 founders and investors.

FDDAY 2023

France Digital Day is an event dedicated to innovation and new technologies, held annually in France. This event highlights digital advancements in various fields: art, culture, entertainment, education... Each year, it provides French and European startups with the opportunity to present interactive experiences, demonstrations of new technologies, conferences, workshops, and exhibitions. For this 11th edition, which brought together over 5,000 investors and startup founders, France Digital chose an original location: the Musée des Arts Forains.

Organizing an event at the Musée des Arts Forains is unique. Located in the Bercy district, this museum with its dreamlike ambiance is perfectly suited for an event showcasing innovations and digital advancements. The museum features reception rooms and outdoor spaces themed around performance and festivity, with settings created using objects from the 19th and 20th centuries. A true museum-spectacle that can host up to 40,000 people for unique events!

Our Infrastructure for FDDAY 2023

For this event at the Musée des Arts Forains, we needed to provide infrastructure capable of accommodating several thousand people. Our idea was to utilize both the reception rooms and the courtyard of the Musée des Arts Forains to provide a large space where participants and organizers would have ample room. For the outdoor space, we needed to ensure protection in case of rain to prevent any disruptions.

Therefore, we installed a waterproof Lycra cover to protect the courtyard of the Musée des Arts Forains. This cover was custom-made to fit the available space. We also innovated in the way the cover was attached to ensure the solidity of the installation. It was a true challenge for us in an unusual venue for a B2B event!

The Atawa Advantage

Finding a solution to cover the entire outdoor space was quite complex, but Atawa rose to the challenge! Not only did we need to adapt to the size of the space, but there were also some technical constraints to consider.

Certain elements that are part of the museum and already present on the terrace could not be moved, such as the caravan and the carousel. While it was interesting to incorporate these decorations into the event, it also meant that we needed significant height to include them under the cover!

We had to design a custom Lycra cover to maximize the coverage of the space and mitigate the risk of rain on the day of the event.

Finally, we needed to find a solution to securely anchor the tent to prevent it from collapsing during the event! To achieve this, we partially used the existing structure of the building, notably the columns, and placed ballast blocks for anchoring in areas where there were no attachment points. Ultimately, thanks to our adaptability, we managed to find a solution to all the constraints posed by the event venue! The FDDAY went perfectly, without any technical issues, and all the participants were delighted to meet their peers and share the innovations of their respective companies.