Phygital Event: Definition, Benefits, and Organization

The constant evolution of the digital world has opened up new perspectives in the field of events. One of the emerging trends that has gained momentum in recent years is that of phygital events. This hybrid term, resulting from the fusion of physical and digital, represents an innovative approach to organizing gatherings that blend the best of both worlds. What is a phygital event? What are its benefits and how to organize it? Let's find out.

Understanding the Phygital Event

A phygital event, a contraction of "physical" and "digital," refers to an experience that is both in-person and digital. These hybrid manifestations generally take place in a physical location and are simultaneously broadcasted online to allow the largest possible audience to attend. This in-person meeting is therefore coupled with a digital experience and can take the form of corporate seminars, conferences, congresses, etc.

The physical elements of a phygital event may include meeting venues, exhibition booths, in-person conferences, networking activities, etc. While digital elements can take the form of live broadcasts, virtual chat rooms, interactive content, dedicated mobile applications, and of course, all the technologies that make this possible.
 

The Benefits of a Hybrid Event

A phygital event offers numerous advantages for organizers as well as participants:

• Expanded audience : By combining digital and physical elements, events can reach a global audience without participants having to physically travel.
• Increased engagement: Digital interactions such as online discussions, real-time polls, and interactive games can maintain participant interest and foster deeper engagement.
• Personalization: Digital platforms allow for the collection of data on participants and customization of the experience based on their preferences and interests.
• Cost-effectiveness: Phygital events can reduce costs related to travel and logistics while offering the opportunity to generate additional revenue through the sale of virtual tickets or digital sponsorship.
• Maintaining connections: Thanks to a phygital event, it becomes feasible to maintain effective, qualitative, and dynamic communication with all stakeholders of your company, while observing health measures and social distancing rules imposed during pandemics.
   

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6 Tips for Organizing a Successful Phygital Event

Organizing a phygital event requires careful planning and effective execution. Here are some steps to follow to ensure its success:

Define your goals and target audience

Before starting the planning process, clearly identify the objectives of your event and determine who your target participants are. This will help you design a program and activities that meet the needs and interests of your audience.

Choose the right tools and technologies

Select digital platforms and technologies that best suit your event. Ensure that they offer the necessary features to support online interactions, live streaming, virtual networking, etc.

Scenography (sound, lighting, infodecor), video capture, broadcasts are key in a phygital event. For this, do not hesitate to contact Atawa who will ensure that the experience captivates both those present and online participants. Our highly qualified team works closely with you, from the planning phase to concrete realization, to create an immersive and engaging experience.

We ensure that every technical aspect, every transition, and every interaction are carefully orchestrated. Thanks to our attention to detail and our commitment to excellence, we transform your phygital event into a true moment of connection, sharing, and inspiration that will leave a lasting impression on your audience.

Discover our full range of services for an in-person event relayed online on our capture and live streaming offer.

Create an integrated experience

Integrate physical and digital elements of your event harmoniously to offer a consistent and seamless experience to participants, regardless of their mode of participation.

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Actively promote your event

Use a combination of online and offline channels to promote your event and reach your target audience. Strengthen your presence and interactions on social networks, create attractive content, and use email marketing to generate interest and encourage registrations.

Facilitate interaction and engagement

Offer a variety of interactive activities such as live Q&A sessions, contests, polls, online discussions, etc., to encourage interaction and engagement from participants. Online listeners will feel as involved as those who were able to attend in person.

Evaluate and adjust

Collect feedback and analytical data throughout the event to assess its effectiveness and identify areas for improvement. You can then use this information to make adjustments and optimize your future phygital events.

In conclusion, phygital events offer a unique opportunity to create memorable and engaging experiences that combine the best of in-person and digital. By following these steps and surrounding yourself with professionals like Atawa, you will ensure the success of this hybrid meeting.