Why and how to organise a company seminar?

The company seminar, an event not to be missed!

During a corporate seminar, the company's employees come together to share unique moments. That's why, whatever the objective of the seminar and the type of seminar you wish to organise, it is essential to prepare it down to the last detail so that everything goes smoothly for the team. Atawa tells you why this corporate event is important, and how to organise it so that everything is perfect. 
 

Step 1: Determine the purpose of your seminar

There are several reasons why a company may decide to organise a seminar. 
It can be a working seminar, during which team members discuss a company issue, a common project, the analysis of figures, etc. 
A seminar can also aim to strengthen cohesion within the group and team spirit. Motivating and uniting employees around the company's values can be a real boost to their productivity! 
The organisation and running of the seminar therefore depend on the objective to be achieved. An information and/or training seminar, for example, will require a peaceful location, conducive to working meetings. A motivation and cohesion and/or integration seminar can more easily take place in an atypical location. 

Step two: Set a budget

Once you have decided on the purpose of your business seminar, you need to determine the budget available for this important corporate event. 
The number of participants and the programme you wish to put in place are the main financial criteria to take into consideration. 
For example, organising a banquet in the park of an estate in the Ile-de-France will certainly be more expensive than renting a conference room in Paris. This is why it is essential to know your team's tastes and desires, in order to offer them this unique interlude in a place that will match your values, your objective and your budget!

Step three: find the perfect venue

Since its launch, the fashion brand Faguo has been planting a tree for every product it buys. This eco-responsible company imagined holding its seminar in one of the forests created by its innovative and ecological action. 
Accompanied by Atawa, Faguo was able to offer its teams a totally atypical seminar, by having them set up their own camp made up of small teepees dedicated to accommodation around a large reception teepee. 
Atypical locations are becoming more and more popular for company seminars aimed at strengthening cohesion between everyone. But this does not detract from the charm and conviviality of more traditional venues. A large room can be transformed into a fun and interactive meeting space if it is well designed. We advise you to list the seminar venues that match your objectives previously set, so that you have a plan B in case of unavailability. 
It's up to you to select the perfect setting for your team, and in line with your budget! 

Step four: find the right entertainment

Whether your seminar is an integration of new employees or an opportunity to discuss the future of the company, the participants must feel involved. It is therefore essential that you think carefully about the team-building activities you want to put in place. 
Naturally, evenings are more suitable for festive events. Cocktail parties, karaoke, privatisation of a prestigious venue... The aim is to make a lasting impression while keeping in mind the primary goal of your seminar. 
Remember to liven up the day too! If meetings are essential, make sure they are dynamic and participative in order to reinforce team spirit. If you opt for teambuilding around a sporting activity, don't forget that each participant must be able to succeed! 
It is not always easy to find activities that are suitable for everyone. Following the advice of an experienced team can help you finalise your project and satisfy all your employees.

Anticipate all the logistics

Organising an event requires precision and foresight! From transport to accommodation, from catering to planned activities, everything must be thought out and prepared down to the smallest detail so that the seminar runs smoothly. 
If your seminar is held in a residential establishment, you can generally take advantage of the facilities and services provided by the hotel staff and the entertainment team. 
If you have opted to set up, or design, an atypical space, you will need to plan everything so that you don't miss anything. Sanitary equipment, tasting buffets, lighting... Whatever the formula you want, a turnkey solution is always possible. 
By choosing a professional event specialist like Atawa, you can be sure that no detail will be omitted to make your seminar a unique experience.