Creating a corporate event around the Olympic Games

In 2024, the sports calendar promises to be exceptional with the hosting of the Olympic and Paralympic Games, scheduled from July 26 to August 11 in Paris and several cities in France. For businesses, this is a unique opportunity to make a statement by organizing a corporate event around the Olympic Games. Seize the general enthusiasm and excitement of the moment to bring together your team, strengthen your relationships with your clients, and bolster your brand image!

5 compelling reasons to organize a corporate event around the Olympic Games

Embarking on organizing a corporate event centered on the Olympic Games may seem like a bold decision, but it's an initiative that can bring countless benefits to your company.

Strengthen team cohesion

The Olympics are synonymous with teamwork, collaboration, and pushing boundaries. Organizing an event around this sporting universe not only allows your colleagues to unwind and relieve potential stress but also contributes to strengthening cohesion and solidarity among your team members by encouraging them to work together towards a common goal.

Celebrate excellence

The Olympics highlight excellence, performance, and perseverance of athletes from around the world. By organizing a corporate event on this theme, you can encourage your employees to prioritize these values in their daily work.

Foster customer and employee loyalty

Offering your clients and employees a unique and memorable experience around the Olympic Games can help strengthen their engagement and loyalty to your company. It demonstrates that you value your professional relationship and are willing to invest in moments of sharing and conviviality.

Develop networking opportunities

Corporate events centered around the Olympic Games can also be an opportunity to meet new clients, partners, or suppliers and thus expand your professional network. It's an ideal occasion to establish informal connections in a friendly and relaxed atmosphere.

Promote your brand image

Associating your company with an event as prestigious as the Olympic Games can have a positive impact on your brand image. It can enhance your credibility, visibility, and market positioning by showcasing your commitment to values such as excellence, respect, and diversity.
 

👉 Read also: The 6 best ideas for summer corporate team building activities

7 examples of corporate events based on the Olympic theme

Now discover 7 concrete examples of corporate events designed around this iconic theme.

Inter-company sports challenge

To kick off the Olympics, organize a multisport tournament where teams from different companies compete in various Olympic disciplines such as football, basketball, volleyball, table tennis, etc. This promotes teamwork, healthy competitiveness, and strengthens bonds among colleagues.

Nations-themed evening

The Olympic Games bring together nationalities from around the world. To celebrate this diversity, you can invite your employees, clients, and partners to a themed evening where each table represents a country participating in the Olympics. Decorate the space with national flags, serve typical dishes and drinks from each country, and organize cultural and playful activities to discover the specificities of the participating nations.

Inspiring conferences and workshops

Hosting the Olympics in France is also an opportunity to organize conferences and workshops led by athletes, sports coaches, or performance experts. During these events, the journeys of elite athletes can be used as examples to address themes such as motivation, leadership, resilience, and excellence. To be closer to the spirit of the Olympics, consider organizing them in establishments near the venues where events will take place:

• Champ de Mars - Eiffel Tower;
• Pont Léna;
• Place de la Concorde;
• Versailles - Château Park.

Live screening of Olympic events

To immerse your entire team in the excitement of the Olympic Games, you can transform your workspace or event venue into a real Olympic cinema by broadcasting live the most anticipated events of the Games. Create a festive atmosphere with snacks, a sports bar ambiance, and contests on the competition results for a complete and inclusive experience.

Outdoor sports team building

As the Olympics take place in the summer, take advantage of the favorable weather to organize outdoor team-building activities inspired by Olympic sports. Relay races, obstacle courses, introduction to climbing or rowing, etc. This encourages collaboration, communication, and self-improvement, qualities so valuable in the professional world, all in a fun and dynamic setting.

Olympic charity challenge

Another idea would be to associate your corporate event with a charitable initiative by launching a fundraising challenge inspired by the Olympic Games. You can organize sports activities or creative challenges where participants can raise funds for a cause they care about, while celebrating the Olympic spirit of solidarity and mutual aid.

Visits to Olympic sites

The organization of this incredible sporting event can also be an opportunity to plan guided tours of the main Olympic sites in Paris, such as the Stade de France, the Aquatic Center, or the Olympic Village. Offer your guests and collaborators an exclusive and immersive experience by discovering the behind-the-scenes of the Games and meeting athletes and organizers. They will undoubtedly appreciate giving these Olympic Games such a special flavor.

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Organizing your corporate event around the Olympic Games with Atawa

Choosing Atawa, a leading company in event equipment rental, to organize your corporate event on the theme of the Olympic Games ensures an exceptional experience in every way.

• Expertise and professionalism: With a solid experience in managing events of all sizes and scales, Atawa has a team of experts dedicated to the success of your event. We pay meticulous attention to detail and are committed to providing impeccable customer service at every stage of your project. Discover our entire event portfolio !
• Wide range of quality equipment: Atawa offers a wide selection of high-quality structures, furniture, and event equipment to meet all your needs. Whether you're organizing your event indoors or outdoors, we have tailored solutions to create the perfect ambiance and ensure the comfort of your guests.
• Flexibility and customization: At Atawa, we are committed to making every event a unique experience. We work closely with you to understand your specific needs and objectives, and we are committed to providing customized solutions that meet your expectations and more.
• Turnkey service: From initial planning to final implementation, Atawa takes care of all logistical aspects of your event, allowing you to focus on the essentials. Our experienced team handles everything from delivery and installation of equipment to coordination of service providers and dismantling after the event.

In summary, by choosing Atawa to organize your corporate event on the theme of the Olympic Games, you will benefit from a trusted partner who will accompany you at every stage of your project. We look forward to discussing with you !